Shelley Simmons has been appointed vice president global communications Aveda. She reports to Dominique Conseil global brand president Aveda, and Marianne Diorio, senior vice president global brand communications, The Estée Lauder Companies. Simmons has held positions at The Body Shop since 2000, most recently as its brand communications and values director, Americas. Prior to that she was the global head of PR for The Body Shop International in the UK where she developed global PR strategy, worked closely with company founder Dame Anita Roddick and led press trips to Zambia, Namibia, Brazil, Guatemala and Nicaragua telling the story of Fair Trade producers and the brand. Simmons also holds a law degree from the University of Westminster, London.